Jumbotail, a B2B marketplace for food and grocery, has raised Rs 151 crore led by Artal Asia Heron Rock, Sabre Investment, Arkam Ventures, among others. Jumbotail plans to deploy these funds in scaling its suite of go-to-market products and services for new brands to reach mass market consumers via its kirana store network.
Jumbotail is building AI tools to grow its customer wallet share by leveraging its sourcing capabilities across FMCG and staples. Ashish Jhina, co-founder, and COO Jumbotail said, “We will strengthen our leadership position by going deeper into our existing markets and by helping brands reach kiranas with the lowest total cost of activation and the fastest route to market. We expect to be profitable on an operational basis across our entire network before the end of 2024.”
An estimated 12 million kirana stores in India control more than 95% of the country’s $600 billion food and grocery market. Kiranas have proven to be a lifeline for Indian consumers, and the economic engine for the country. With over 60% of market penetration of kiranas in the cities it serves, Jumbotail has the highest wallet share and monthly purchase frequency of small and mid-sized kirana stores in the industry. The company plans to hire teams in deep sourcing, category management, product management, AI/ML, and marketing.
Jumbotail is building AI tools to grow its customer wallet share by leveraging its sourcing capabilities across FMCG and staples. Ashish Jhina, co-founder, and COO Jumbotail said, “We will strengthen our leadership position by going deeper into our existing markets and by helping brands reach kiranas with the lowest total cost of activation and the fastest route to market. We expect to be profitable on an operational basis across our entire network before the end of 2024.”
An estimated 12 million kirana stores in India control more than 95% of the country’s $600 billion food and grocery market. Kiranas have proven to be a lifeline for Indian consumers, and the economic engine for the country. With over 60% of market penetration of kiranas in the cities it serves, Jumbotail has the highest wallet share and monthly purchase frequency of small and mid-sized kirana stores in the industry. The company plans to hire teams in deep sourcing, category management, product management, AI/ML, and marketing.
