Several wealth experts told Business Insider that while some of the wealthiest people in the world do prefer to spend Christmas Day at home, it’s usually not at their principal houses.
A $3,000-a-night hotel in the Caribbean, a yacht off St Barts, or an opulent chalet in Gstaad—there might not be a better location to spend the holidays than a second home.
According to Nicole Pollard Bayme, CEO of LaLaLuxe, a luxury styling and shopping company, guests try to congregate in their largest gathering spaces, whether it’s a beach estate on Martha’s Vineyard or a ranch in Wyoming.
“A lot of people build big houses in Aspen for that exact reason — so the whole family can go and spend that time together,” she said. “Every gift under the sun flown in, already under the tree before they get there.”
Billionaires like Jeff Bezos and Michael Dell have been observed at the Colorado ski resort, which has the highest density of people worth $30 million or more in the US, according to Wealth-X, with one for every 67 residents.
The founder of Barton, a consulting firm that specialises in luxury and the affluent, Winston Chesterfield, mentioned that two more well-known ski resorts in the United States include Lake Tahoe in California and Nevada, as well as Vail, Colorado.
Europe’s top destinations are Gstaad and Verbier in Switzerland, Kitzbühel in Austria, known for its yearly alpine skiing competition, and Courchevel 1850 in the French Alps. VIPs like Kate Middleton, Prince William, Elton John, and David and Victoria Beckham have all been known to attend the latter.
